PPC - Pay Per Click marketing for your hotel
Pay Per Click (PPC) marketing can be used to boost traffic to your website almost instantly and is a very handy way of promoting special offers, events or incentives to your guests.
What is PPC - Pay Per Click
PPC - Pay Per Click is an online advertising / promotion, where you simply "pay per click" to your website. Based on a number of factors such as targetted keyword and page position required, these clicks can cost anything from 0.10p per click right up to £10.00 per click for more competetive and lucrative keywords or phrases.
Where to start with PPC?
Hotelogy can help your hotel with any PPC campaigns. Before beginning any campaign, an end goal or target must be set, along with a budget and the predicted ROI. Using Hotelogy's web analytics, these goals and targets can be measured effectively to provide your hotel business with a clear definitive ROI and end result. Based on these results, a hotel can then make informed decisions on any future PPC or marketing campaigns.
The benefits of PPC
As previously stated, PPC can provide quick, short and sharp injection of web traffic, for a fixed buget. As an example:
Hotel A in London, decides to run a special offer for a weekend break at the end of July. They have a budget of £500 and would
like to drive traffic to from people searching for "weekend breaks", "london breaks" and "london weekend breaks". It is now the end of May / beginning
of June, so they need traffic and reservations ASAP.
With this scenario above, a PPC campaign would be perfect.
Further Information on PPC and marketing packages
If you are interested in the PPC management or general hotel marketing services, please contact us
