SEO - A natural approach to higher search engine ranking
It is a well known fact, that over 80% of the visitors to your website will be from one of the major search engines. It is also a well known fact that 90% of people do not browse beyond the first page of results returned by the search engine. So how do you get your website to the front and get seen?
The answer to that question is not a straight forward answer, but simply a combination of various techniques and well written content.
SEO - Search Engine Optimisation - What is SEO?
Search engine optimisation is exactly what it says ... Optimising your website to perform and rank higher in the major search engines. Various factors and algorithms affect where your website and it's pages are positioned in each of the major search engines. Gone are the days of loading your page full of keywords, key phrases ands hiding text. The search engines have evolved and so must your hotel business if you are to survive and grow in the online hotel space.
So what about META tags?
META tags still hold some weight and importance to your site rank, but overall your page content and it's relevance to your keywords and key phrases, holds even more weight. This coupled with site layout, URL, link building, pay per click (PPC) and more, help to improve your site and page rank and above all increase visitors to your hotel website.
I want to be number 1 in the search results
In an ideal world, this would be every hotel's dream. To be number 1 for "hotels in england", number 1 for "hotels in the uk". In reality this just does not happen and any company approaching with any promise to guarantee you position number 1 on the major search engines, would either be using "blackhat" techniques as they are commonly known as in the SEO industry, or they are simply not telling the truth. The truth is, SEO is an ongoing process with no guaranteed results, but by employing the right techniques and restructuring your hotel's website and working with the right SEO company, you will see a dramatic improvement in the way your site is exposed on the search engines.
It's all about the content
As previously mentioned, your website content is now more important than ever. Not only should your copy attract sales and leads, but it must also be keyword intensive so that the search engines associate your hotel, with your chosen targetted keywords. In order to acheive this, Hotelogy can assist you with copy writing on an ongoing basis, as part of your hotel online marketing solution
Further Information & Costs
For further information on Hotelogy's hotel marketing packages and solutions, please contact us.
